We help scaling B2B SaaS teams get clear on their Ideal Customer Profile by analyzing your data and talking to your customers. With our help, your reps will close better-fit deals, more of those clients will renew, and you'll stop paying to win business that leaves within months.
Sales wastes time on deals that go nowhere. Reps sit in meetings that were never going to close, instead of the accounts with real potential.
Churn keeps climbing. You win customers who were never the right fit, so they leave once the value doesn't match what they expected.
Marketing spends on a weak return. Budget goes to the wrong audience, so the metrics stay soft and the cost of each customer stays high.
Product drowns in the wrong requests. The roadmap fills up with features for accounts that don't matter, while your most promising customers wait.
How we do it?
We don't build your ICP from opinions in a room. We build it from your real customers and the market around them, and you walk away with three things: a clear Ideal Customer Profile, a mapped Customer Journey, and the Jobs to be Done behind your best customers, plus a strategy to put all three to work across sales, marketing, product, and CS. Here's how:
We segment your customers. Who's most profitable, who's expanding, who's churning. The answer is usually already in your data.
We study the segments that matter. What sets your best customers apart, and how to spot and reach more like them.
We interview them directly. Real conversations about why they bought and what they're really trying to get done.
“Having been in the startup and IT sector for nearly 20 years, none of our projects have experienced the depth of insight gained from Tomislav’s persona mapping. In today’s hyper-competitive landscape, his approach is invaluable for truly understanding target audiences. I only wish we had incorporated Tomislav's expertise into our projects sooner."
Ondrej Dvorak, Ph.D., CEO COPS Solutions
“Tomislav has a natural talent for creating effective marketing strategies. He helped me transform my marketing goals into clear, actionable steps and guided me in identifying strong leads. I’m pleased to recommend his services to anyone in the the need of marketing support.”
Adity Mittal, CEO and Founder NerdNextDoor
“Collaborating with Tomislav as a partner and consultant for OPNdesign has been invaluable. His expertise in defining target goals, refining market positioning, and building strategic plans has strengthened our ability to attract the right clients. Through data-driven insights and hands-on guidance, he has equipped us with the tools to grow with confidence. We highly recommend his expertise to any business looking to validate ideas and expand strategically.”
Christina Mei Hicks, Co-Founder OPNdesign
Ready to get started?
See what's possible, book a free consultation now.
